You’re posting on Facebook. You’re on LinkedIn. Maybe you’ve even set up an Instagram account for your business. But your posts get barely any engagement. Your follower count isn’t growing. And worst of all—you’re not seeing any real business results from all that effort.
Sound familiar?
After managing social media for dozens of Dutch SMEs, we’ve seen the same mistakes repeated over and over. The good news? They’re all fixable. Here are the five biggest social media mistakes we see—and exactly how to fix them.
1. Posting Inconsistently (Or Not at All)
The Mistake:
You post three times in one week when you’re motivated, then nothing for two months. Or you start strong in January and completely abandon your accounts by March.
Why It Hurts:
Social media algorithms reward consistency. Sporadic posting means:
- Your followers forget about you
- Platform algorithms stop showing your content
- You never build momentum
- Potential customers don’t see you as reliable
Need Help?
Social media marketing doesn’t have to be overwhelming. Whether you want to learn our frameworks or have us handle it entirely, we’re here to help Dutch SMEs like yours get real results from social media.