Our AI Page Builder Is in Beta

One of the most common things we hear from small business owners when we hand over a new WordPress site: “I love it — but if I ever need to add a new page, where do I even start?”

It’s a fair question. The block editor is powerful, but staring at a blank canvas is intimidating. You know what you want the page to say. You know roughly what it should look like. But translating that into sections, layouts, and content takes time — and if you’re not doing it every day, it’s easy to produce something that looks off-brand or unfinished.

That’s the problem we’re solving with Waygate.

What Waygate Does

Waygate is a WordPress plugin that lives in your admin panel under Tools → Waygate. You type a description of the page you want to build — something like “a services page for a plumbing company, with a hero, a list of services, and a contact section” — and the AI picks the right pre-built sections from the Elayne pattern library and assembles them into a draft.

You open that draft in the block editor. The structure is already there. You swap in your text and images, adjust anything that doesn’t fit, and publish.

No blank page. No starting from scratch. No trying to remember which block does what.

How It Fits Together

Waygate works with Elayne, our WordPress block theme. Elayne ships with a library of pre-designed page sections — hero areas, feature grids, testimonial layouts, contact sections, pricing tables, and more. Each section is a pattern: a named, reusable block of content that can be dropped into any page.

Waygate connects those patterns to WordPress 7.0’s built-in AI Client. When you describe a page, the AI looks at all the available Elayne patterns and picks the ones that match what you described — up to seven sections per page. It then creates the draft automatically.

The AI runs inside WordPress itself. There’s no external app to open, no account to create somewhere else, and no copy-pasting content between tools.

Where We Are Right Now

Waygate is in beta. The core workflow — describe a page, get a draft — works. We’ve tested it on our demo Bedrock site running WordPress 7.0, with both Anthropic (Claude) and Mistral as the AI providers.

What we’re still building out is the pattern library itself. Right now Elayne has solid coverage for a handful of verticals — nail salons, WooCommerce stores, and a few professional service types. To make Waygate genuinely useful for a wide range of small businesses, we need patterns built for more verticals: restaurants, tradies, consultants, fitness studios, medical practices, and more.

Each vertical needs its own set of sections — the right hero copy style, the right service layout, the right proof elements — so that when a plumber describes their page, the draft actually looks like a plumbing site and not a generic business template.

That pattern library work is what we’re focused on now. Waygate as the AI layer is ready. The patterns are what determine how useful it is in practice.

What This Means for You

If you’re an SME owner who already has a WordPress site and occasionally needs to add or update pages, this is the thing we’re building for you. The goal is that you shouldn’t need to call your developer every time you want a new service page or a landing page for a promotion.

If you’re a business that’s considering a new WordPress site, this is part of how we think about the handover. We don’t just build and leave. The sites we build on Elayne will eventually have Waygate available, which means you’ll have a tool for extending the site yourself without losing the design consistency of what we built.

What Comes Next

The immediate priority is expanding Elayne’s pattern library to cover more business verticals. As that expands, Waygate becomes more useful — more patterns means more combinations, which means a richer draft for more types of businesses.

We wrote about the earlier version of this AI builder back in February — that post covers how the AI Client itself works inside WordPress 7.0 if you want the deeper background. This post is about where we’ve taken it since: a proper standalone plugin, multi-provider support, and a clearer picture of the end goal.

If your industry isn’t covered yet and you’d like to be in the first group to test it when it is — or if you’re already on an Elayne-based site and want to know when Waygate becomes available — get in touch.

Frequently Asked Questions

• Do I need to know how to code to use Waygate? No. You type a description in plain language. The rest is automatic.
• Which WordPress version does it need? WordPress 7.0 or later, which ships the built-in AI Client that Waygate uses.
• Which AI provider does it use? We’ve tested it with Claude (Anthropic) and Mistral. WordPress 7.0’s provider system is open — other providers can be added as plugins.
• Is my content sent to an AI service? Yes — the page description you type is sent to the AI provider to generate a response. No existing site content is sent automatically.
• When will it be publicly available? Waygate is installable now as a beta plugin. We’re not recommending it for production sites yet — we’re still building out the pattern library that makes it genuinely useful for more business types.