After 15+ years building and maintaining WooCommerce stores for EU clients, I’ve seen the same pattern almost every time: owners configure shipping, VAT, and payments…
Category: WooCommerce
WooCommerce development guides for building and optimizing WordPress ecommerce stores — from initial setup to advanced customization, extensions, and performance tuning.
Verwirrt von Angeboten, die zwischen 200 € und 20.000 € für einen WooCommerce Shop schwanken? Die kurze Antwort: ein einfacher Shop kostet 500–1.500 € im…
Put your products into a generic WooCommerce theme and shoppers can tell in three seconds. One product photo instead of a gallery. A cart page…
Last week I ran a WooCommerce accessibility audit against WCAG 2.1 AA — not on a client store, but on Aviendha, the block theme I…
You have just branded the WooCommerce order-confirmation page — the “thank you, your order is received” screen — in your block theme. Now you want…
Most WooCommerce store owners find out something is wrong the slow way: sales drift down for a few months, a competitor starts showing up in…
I’m Jasper Frumau, a WordPress and WooCommerce developer with 15+ years building EU stores. Since June 28, 2025, the European Accessibility Act (EAA) has been…
I’m Jasper Frumau, a WordPress and WooCommerce developer with 15+ years building EU stores. Shipping is the setting most WooCommerce store owners configure once, on…
I’m Jasper Frumau, a WordPress and WooCommerce developer with 15+ years building EU stores. WooCommerce VAT is the part of running a European shop that…
I’m Jasper Frumau, a WordPress and WooCommerce developer with 15+ years building EU stores. The single most common reason a Dutch or Belgian checkout converts…
Your WooCommerce store gets traffic. You have products. People even add items to cart. But your conversion rate is stuck at 1–2% while competitors hover…
Two small updates landed this week that both push in the same direction: making it easier for WooCommerce stores to show up well — to…