15+ years WordPress experience
200+ projects delivered
PageSpeed scores 97–100
From €65/hr — no retainer
Jasper Frumau — Founder & WordPress Developer
I started building WordPress sites in 2009, long before page builders and block editors existed. Over the years I have worked with SMEs, startups, and agencies across the Netherlands, the US, and Australia — helping them move from slow, fragile websites to fast, maintainable platforms they can actually rely on.
I build on the Bedrock and Sage stack and have developed two WordPress themes — Nynaeve (a hybrid block theme) and Elayne (a full-site-editing theme). I run my own Trellis server and obsess over Core Web Vitals scores. There are no account managers or junior handoffs here — you work directly with me from brief to launch and beyond.
Services
What I Build & Maintain
From custom WordPress themes to WooCommerce stores and managed Trellis hosting — everything built on the Roots stack with performance and security from day one.
WordPress Design & Development
Custom theme development with Bedrock and Sage — including the Nynaeve hybrid theme and Elayne FSE theme. Gutenberg blocks, plugin development, and multisite. Built for speed and maintainability, not drag-and-drop builders. WordPress development →
WooCommerce Stores & Plugins
Store setup, checkout customization, payment gateway integration (Stripe, Mollie, PayPal), EU VAT and US tax configuration, and WooCommerce performance tuning for EU and US markets. WooCommerce services →
Speed & Core Web Vitals
PageSpeed scores of 97–100 on production sites. FastCGI caching, Redis object caching, Nginx tuning, image optimization to WebP, and JavaScript deferral — tackled at the server level, not with plugins. Speed optimization →
Trellis Hosting & Maintenance
Managed Trellis hosting on Hetzner (EU) or DigitalOcean (US/AU). Nginx, Redis, PHP 8.3, daily backups, and free migration included. Plus on-call WordPress maintenance and security monitoring by the hour. Hosting plans →
WordPress SEO
Technical SEO audits, schema markup, Core Web Vitals, canonical and redirect strategy, robots.txt, and GSC coverage cleanup. SEO built into the site architecture from day one — not bolted on after. WordPress SEO →
Who I Work With
SMEs & Startups
Small and medium businesses in the US, Europe, and Australia who need a reliable WordPress or WooCommerce partner — without paying for agency overhead or being handed off to a junior developer. E-commerce, professional services, B2B — anything that runs on WordPress.
Agencies & Developers
Digital agencies that need a senior WordPress and WooCommerce developer for white-label projects. I slot into your workflow, build to your standards, and stay out of your client relationship. Sage, Bedrock, custom blocks — no handholding required.
Client Reviews
★★★★★
“Jasper went over and above to fix my issues. I can definitely recommend him.”
Client via Upwork · PageSpeed Optimization on WP Multisite
★★★★★
“Couldn’t have done this job without Jasper and he did a great job. My website now runs faster than ever. Would definitely hire again.”
Client via Upwork · Website Speed Optimization
★★★★★
“Reageert steeds zeer snel. Komt afspraken na.” (Always responds very quickly. Keeps appointments.)
Het Vlezeke Spar Supermarket · via Upwork
Ready to Build Something Fast?
I take on new projects hourly (€65/hr) or on a fixed-price quote. No retainer, no lock-in. Tell me about your project and I will get back to you within one business day.